Catrin Gustavsson, previously President of Södra Innovation, replaces Magnus Björkman who moves to a new strategic role within Södra. With a career in the industry spanning 25 years, Catrin’s broad experience, leadership skills and technical expertise in kraft pulping make her the ideal choice.

“I hope to make a meaningful contribution in terms of our long-term thinking and future competitiveness,” she says. “Many of the challenges ahead are bigger than any individual company, not least where sustainability is concerned. I’m looking forward to meeting as many customers and other links in the value chain as possible so we can discuss ways of working together to reach our sustainability and profitability goals and contribute to an increased bioeconomy for a greener future.”